Every graduate of Harvard is apparently asked what their BHAG is. BHAG is Big Hairy Audacious Goal. What is yours?
A good BHAG has Five criteria of a good BHAG: (1) Are set with understanding, not bravado. (2) Fit squarely in the three circles of your Hedgehog Concept. (3) Have a long time frame—10 to 30 years. Are clear, compelling and easy to grasp. (4) Directly reflect your core values and core purpose.
(From http://www.jimcollins.com/lab/buildingVision/p3.html)
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