lovemarks

The following quote is from an interview of Kevin Roberts about his book "Lovemarks" which I'm going out to buy this afternoon.
"So what are you seeing? You're seeing people hungry for relationships, hungry for intimacy. They've lost trust in all our institutions. Does anybody trust the Church anymore? You gotta be kidding me, right? Does anybody trust government? You sure as hell don't trust the company you work for, right? Because that's going to be Enron, or they're going to lay you off anyway next week and outsource you, etc., etc. So there's no trust. You can't trust the family unit because you probably haven't seen your father. People are looking for relationships, they're looking for intimacy, they're looking for bonding. They're not interested in transactions.
They're frightened s**tless by the fact that we're at war, by terrorism and brutality, and who knows what's going to happen next. They are looking for a relationship, whether that's with an author, an idea, a brand, a product. If you don't give them that, you're certainly never going to be able to charge a premium. You've got to remember, brands are only invented to charge a premium. That was the purpose of a brand; it didn't have any other. "Recognize me, desire me, have faith in me, trust me, pay more for me."

You would think he's talking about something important, but he's only talking about business transactions. Come on followers of Jesus, we need to think about this stuff and how it impacts on the truly important issues in life.